In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression.

Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you’re craving business advice that actually makes sense, from someone who’s built stable income, strategic systems, and real longevity in the online space.

If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one’s for you.

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In this episode, we cover:

1) Julie’s “Normal but Legendary” Origin Story [0:00 – 7:28 ]

-From blogging as a stay-at-home mom in 2007 to a $20M+ business empire.
-How Julie’s quiet resilience, not flashy tactics, shaped her long-game success.

2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42 ]

-How solving real problems (not just building pretty brands) led to her first $300/week.
-The Blogspot-to-WordPress migration post that accidentally built her first funnel.

3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11 ]

-Why repositioning your offer (not reinventing yourself) can 10x your income.
-The evolution from blog design → website builds → sales funnels & $20K projects.

4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00 ]

-The truth about her first course launch—and why she still added 1:1 coaching.
-The danger of scaling too fast without a stable foundation.

5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08 ]

-Why Julie’s book skips the “highlight reel” years—and focuses on the hard-earned habits.
-The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications).

6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38 ]

-Why “charging your worth” is bad advice and culty vibes aren’t a strategy.
-The 2020–2023 reckoning that revealed who built real businesses… and who didn’t.


7) Say Yes Fast & Learn as You Go [39:39 – End]

-Why overthinking is killing your momentum—and how action builds clarity.
-The final lesson: you don’t need a perfect plan, just the willingness to figure it out.

Connect with Julie:

Website: https://juliechenell.com/

Instagram: https://www.instagram.com/juliecchenell


Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com