In Episode 165 of the Best Coach Ever podcast, we’re calling out one of the most common (and costly) mistakes online coaches make: vague, fluffy messaging that sounds nice but sells nothing. If you’ve ever caught yourself saying things like “I help you be your best self” or “find balance” and wondered why clients aren’t biting, this one’s for you.

We’re breaking down why lazy language makes your content invisible, how unclear messaging kills your marketing, and the simple shifts that make your ideal clients stop scrolling and start paying attention. You’ll learn how to swap generic statements for specific, tangible outcomes that instantly click with your audience, the kind of messaging that feels like you’re reading their mind.

From real-life client examples to the exact exercises that help you get to the heart of what your people really want, this episode is your wake-up call to ditch the pretty-but-empty words and start using language that sells.

In this episode, we cover:

1) Messy Action & The Big Mistake Coaches Keep Making [0:00 - 2:18 ]

-Why perfectionism keeps you stuck and how “done” beats “perfect.”

-The marketing blind spot most coaches don’t realize is costing them sales.

2) What Lazy Messaging Looks Like (and Why It Fails) [2:19 - 5:03 ]

-Examples of vague, feel-good phrases that mean nothing to your audience.

-How unclear statements make your content easy to ignore.

3) Why Specificity is the Secret Sauce [5:04 - 7:42 ]

-The brain’s “ignore by default” setting and how to break through it.

-Real examples of turning generic promises into concrete, compelling outcomes.

4) A Personal Story: Messaging That Made Me Hire on the Spot [7:43 - 10:21 ]

-How a fitness coach’s ultra-specific language hit home and sealed the deal.

-The power of calling out your audience’s exact lived experience.

5) How to Get Clear on What You Really Offer [10:22 - 12:48 ]

-Questions to uncover your client’s true wants and values.

-How to tie your offer to their biggest, most personal motivators.

6) Practical Exercises to Fix Your Messaging [12:49 - 14:20 ]

-The “magic wand” question to get tangible results your clients crave.

-Creating a one-sentence pitch that even a stranger instantly understands.

7) Final Takeaway [14:21 - End]

-Why vague language costs you sales and how clarity changes everything.

-Your next step to replace fluff with powerful, results-driven messaging.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com