Mind Meld PR #18 - What to do when a PR campaign fails
Update: 2021-01-03
Description
Even World Series winners still strike out from time to time. What's a PR agency to do when a campaign goes south? First, be honest. Don't try to dodge the fact that the best-laid plan did not work out. Next, look at the clues for how to improve targeting, pitching or other variables in future.
At the year end, the Mind Meld PR team looked back on some real-life instances where the campaigns we threw at the wall just did not stick... and what we learned in the process as we attempted to turn things around.
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