🎧 Join Karen Vick and Katie Armentrout for a deep dive into making sales work for your small business on this episode of The Guiding Brands Podcast. 🎙️ In this insightful episode, our Chief Guide, Karen Vick, sits down with the awesome Katie Armentrout, a seasoned expert with 20 years in leadership and customer service.

📈 Here are key timestamped takeaways from the conversation:

- [00:02:14 ] Overcome business challenges with proactive networking & effective communication. 🤝

- [00:04:38 ] Redefine sales as business development for a positive mindset shift. 🔄

- [00:07:45 ] Conversations over selling—focus on problem-solving for clients. ✔️

- [00:11:30 ] Long-term strategy: Be patient with business follow-ups. 🏃‍♂️

- [00:14:52 ] Creative follow-ups and personalizing communication. 💡

- [00:18:07 ] The art of connection: Digital and in-person networking. 👥

- [00:21:59 ] The importance of targeting the right audience through trial and error. 🎯

- [00:25:33 ] Utilize your existing network for effective, low-cost business development. 💼

- [00:28:15 ] Strong relationships: the ultimate sales tool and understanding customer needs. 👭

- [00:31:47 ] How a positive company culture drives sales and customer service. 🌟

✅ Find next steps/action items at these timestamps in the interview:

- [00:35:21 ] Visit www.peoplefluence.com for more insights from Katie Armentrout. 📧

- [00:37:50 ] Engage with your network for referrals and opportunities. 🚀

- [00:40:04 ] Practice active listening to deeply understand client needs. 👂

- [00:43:16 ] Experiment with various engagement methods to discover what works best for your audience. 📝

- [00:46:58 ] Adopt Katie Armentrout’s advice on fostering a strong company culture. 🏅

👋 Connect with Katie Armentrout:

- Visit her website: www.peoplefluence.com

- Reach out via her on LinkedIn at https://www.linkedin.com/in/katiearmentrout/. 💻

👋 Connect with our host, Karen Vick:

👉 https://guidingbrands.com/

👉 LinkedIn: https://www.linkedin.com/in/karen-vick/

👉 Instagram: https://www.instagram.com/guidingbrands

Stay connected for more episodes designed to guide your brand to success.

🔔 Don’t forget to subscribe and follow us on our social media channels for all the latest episodes and behind-the-scenes content! - http://www.guidingbrandspodcast.com 🎤

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