In this motivating episode of The Guiding Brands Podcast, Chief Guide Karen Vick welcomes Christine Blosdale: podcast strategist, media coach, and author of Podcastonomics. Christine shares practical tips for starting a podcast as a powerful marketing tool for small businesses and personal brands. They dive deep into how to land guest spots on meaningful podcasts—even without a big budget. 

 Why podcasting is a superpower for brands:

• Break down barriers to reach audiences worldwide

• Build expert authority, credibility, and visibility

• “If you’re not seen and heard, you’re not hired.” – Christine

 How to get started with your own podcast:

• Collaborate with an experienced podcaster or coach for guidance

• Invest in quality tools, especially a good microphone 

• Learn the basics: cover art, podcast name, editing, and publishing

• Overcome “imposter syndrome” and simply start

 DIY Podcasting Tips:

• Christine’s book Podcastonomics, walks you through every step

• Don’t skimp on sound quality

• Use simple, affordable editing tools

• Market your show once it’s live—creation is only the beginning!

 Becoming a guest on podcasts:

• Build a strong media kit that showcases your expertise & suggested topics

• Personalize your outreach—listen to the show and reference it when contacting the host

• Use platforms like PodMatch, PodPitch, and Matchmaker.fm to connect

• Practice your speaking skills (video, Toastmasters, etc.) so you shine on air

• Leverage social media, networking groups, and personal connections

 Monetizing & Marketing Your Podcast:

• Cleverly promote your own products/services in your podcast ad breaks

• Seek sponsors among your own network or local businesses

• Use podcast analytics and lead magnets (like quizzes!) to measure results and grow your email list

•  Podcastonomics: Unlocking the Secrets of Profitable Podcasting for Beginners by Christine Blasdale

  ⁠— http://bit.ly/42SZWZc

•  Christine’s Website & Discovery Calls:

  ⁠— https://expertauthoritycoach.com

•  Take Christine’s Expert Authority Quiz

  ⁠— https://expertauthorityquiz.com

•  Podcast Guesting Platforms:

  ⁠— https://podmatch.com

  ⁠— https://podpitch.com

  ⁠— https://matchmaker.fm

•  The Guiding Brands Podcast:

  ⁠— https://guidingbrandspodcast.com

• Start your podcast now: Don’t wait for perfection or a big budget—use what you have and learn as you go.

• Get booked as a guest: Build a compelling media kit and start reaching out authentically.

• Practice your speaking: Create short videos, rehearse conversations, and join speaking groups—your confidence will grow.

• Market smart: Promote your own services and use analytics/lead magnets to track success and build relationships.

• Connect with Christine: Book a free discovery call & take her expert authority quiz to find out where you stand.

“Get seen, get heard, and get hired!” 
Don’t forget to subscribe to The Guiding Brands Podcast and leave a review. See you next week!

Key points to note from the Conversation:Tools and Resources To Help You on Your Podcasting JourneyKey Actions & Next Steps: