Mini: What the Adidas Pet Collection Gets Right (and What It Misses)
Update: 2025-06-16
Description
đ¶ Adidas just launched a China-exclusive pet collectionâand itâs more than just cute.
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsâ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
đ§ Is this a clever test-market move or a missed brand moment?
đ Why China firstâand why not global?
đ± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originalsâ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.
For marketers, this launch raises big questions:
đ§ Is this a clever test-market move or a missed brand moment?
đ Why China firstâand why not global?
đ± How could influencer strategy have amplified the rollout?
Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.
Brought to you by Mekanism.
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