DiscoverSoul & Science: Fast Forward Your Marketing MindMini: Why Do Influencers Start Beverage Brands?
Mini: Why Do Influencers Start Beverage Brands?

Mini: Why Do Influencers Start Beverage Brands?

Update: 2025-05-05
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Description

From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle.

In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.

Key Takeaways:

✅ Beverages are easy to produce and offer premium profit margins.
✅ Built-in audiences become built-in distribution channels.
✅ Drinks match the lifestyle-driven narratives influencers are already selling.

Forget merch drops. The new influencer flex? Something you can sip.

Brought to you by Mekanism.
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Mini: Why Do Influencers Start Beverage Brands?

Mini: Why Do Influencers Start Beverage Brands?

Mekanism and Jason Harris