Between the top of the market and the bottom of the market is “no man’s land”, also known as the middle of the market. Being in the middle represents a huge threat, because this is where recessions destroy businesses and entrepreneurs. There is no loyalty in the middle market, it is a savage place to be.

In this chapter of Money, People, Deal, you will learn about the importance of avoiding belonging to the middle market. If you play in the middle you have a high risk of being wiped out by a recession. Play smart, stay focused on the top or the bottom, and make your customers either want you or need you. 

“There is loyalty at the top, as long as you are the best. There is loyalty at the bottom, as long as you are the cheapest.”