It is better to sell one $1,000 hot dog than to sell one thousand $1 hot dogs. That’s why Stefan Aarnio chose to get into real estate. Selling one hot dog for $1,000 makes so much more profit, requires less effort, and has less customers and overhead than a high-volume business.

In this chapter of Money, People, Deal, you’ll learn all about the three business models: the horizontal, the vertical, and the diagonal. You have no idea where thinking big could take you, so there is nothing wrong with asking for more dollars for a single hot dog. Compare a $1 hot dog to a $1,000 hot dog, which cart would you rather own?

“I got into real estate because in music I was selling hundreds of $1 “hot dogs,” whereas in real estate, I could sell a few $1,000 “hot dogs” and make a much better living.”