More Than Just a Journalist with Rob Deptford (he/him)

More Than Just a Journalist with Rob Deptford (he/him)

Update: 2023-05-23
Share

Description

In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity.

We also discuss:

  • The state of podcasting and where it is post-pandemic boom
  • How McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce)
  • Podcasting as an evergreen product that continues to add value over time
  • The power of the personal element in branding
  • Why the numbers aren’t the best measure of your podcast’s success
  • Being willing to go off-brand and share yourself more holistically with your audience


Links:


🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link. You rock!


Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

More Than Just a Journalist with Rob Deptford (he/him)

More Than Just a Journalist with Rob Deptford (he/him)

Mel McSherry