More Than Just a Journalist with Rob Deptford (he/him)
Update: 2023-05-23
Description
In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity.
We also discuss:
- The state of podcasting and where it is post-pandemic boom
- How McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce)
- Podcasting as an evergreen product that continues to add value over time
- The power of the personal element in branding
- Why the numbers aren’t the best measure of your podcast’s success
- Being willing to go off-brand and share yourself more holistically with your audience
Links:
- Visit the Bizcastly Website
- Visit Rob’s Website
- Listen to Rob’s Podcast Dirt Road Journeys
- Buy Rob’s Books on Amazon
- Follow Mel on Instagram @mel_mcsherry
- Follow the podcast on Instagram @morethanjustpodcast
🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link. You rock!
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