In the last bonus episode of the first season, the rise and fall of Mossimo, the brand, is discussed. How does this fit into a "fashionable crime", well to start the company was built off of a lie. 

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Sources: https://en.wikipedia.org/wiki/Lionsgate https://www.lionsgate.com/about https://en.wikipedia.org/wiki/Mossimo_Giannulli https://en.wikipedia.org/wiki/Mossimo#cite_note-1 https://en.wikipedia.org/wiki/Lori_Loughlin https://www.golfdigest.com/story/peter-millar-purchases-mossimo-giannullis-gfore-brand https://thehundreds.com/blogs/bobby-hundreds/the-man-the-myth-giannulli-mossimo-interview