Multi-Generational Skincare: Boost Your Practice with Age-Diverse Treatment Offerings
Description
In this dynamic episode of the Business of Aesthetics podcast, host Omer leads a discussion with three distinct experts, Ang, Naren, and Nico, to unpack the complexities of multigenerational skincare. This conversation provides a holistic framework for aesthetic practices aiming to serve a diverse patient base, from Gen Alpha to Baby Boomers, with intention and precision.
The episode moves from the internal to the external, starting with Ang's insights on how skin concerns are deeply connected to gut health and hormonal shifts unique to each life stage. Naren then provides a masterclass on digital strategy, revealing how different generations search for treatments online and how clinics can tailor their SEO and website content to build trust and drive conversions. Finally, Nico bridges the gap with a deep dive into the biology of aging, explaining the critical role of hormones and advocating for regenerative treatments like Hormone Replacement Therapy (HRT) to ensure long-term skin health. This is an essential listen for any practitioner or clinic owner looking to create personalized, effective patient journeys for every age group.
United States
That episode sounds really valuable, especially for practices that want to expand their services across different age groups. The way it ties gut health, digital strategy, and regenerative treatments into one framework makes a lot of sense. I think many clinics overlook how differently Gen Z, Millennials, and Boomers actually search for and choose treatments online, so Naren’s SEO and content insights are spot on. For anyone interested in exploring more about unique wellness and lifestyle experiences outside the clinic setting, you might also want to check out this: https://www.laugh.events/afterwork . It’s a great example of how combining fun, connection, and well-being can appeal to multiple generations too.