This week, Alfie and Fionnán welcome PR expert and music industry consultant Linda Coogan Byrne to the podcast. Linda is the CEO of award-winning PR and marketing company Good Seed PR and the managing director of Culture Change company Why Not Her. 

In this episode, Linda explains what music PR is and how the job has changed over her 20-year career and shares invaluable insights and advice for new artists considering their first PR campaign. 

We hear about the shocking data found in Why Not Her's gender and racial disparity reports and whether anything has improved since the reports were first conducted in 2020. This year's report highlighted that only 3% of the top 100 songs played on Irish radio were by Irish female-identifying artists, among other disappointing facts and figures.

We also hear about how we can make meaningful changes as an industry, such as policy change across the broadcasting industry, the importance of education and men speaking up for equality across the airwaves. 

We encourage our listeners to sign Linda's petition, which aims to stop public funding to radio stations until they agree to a fair and equal balance in playlisting. 

Sign The Petition Here

Why Not Her Data Reports

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