This week Alfie and Fionnán talk all things TikTok! The lads discuss the evolution of the ever growing social media platform and its impact on the music industry.

We hear about some of the biggest artists and songs from TikTok such as Jvke - Golden Hour and Cordelia and try to pick apart how they went viral. Is there really a formula to it or is it luck?

Can a viral moment really launch your career?

We also recap on the times artists have felt pressured to have a strong presence on TikTok by looking back on Halsey's public plea to her label to release her music regardless of its “virality”. We are joined by the founder of Zebr, Josh Deal. Josh is a former session drummer turned music industry wizard who has created one of the most exciting social media marketing companies in music. He tells us all about how his company took off, how he stays motivated and gives some amazing and inspiring advice to anyone looking to get into the music industry. 

Alfie and Fionnán also touch on the UMG vs TikTok situation that has seen all UMG catalogues removed from TikTok, and discuss whether this is in the interest of their artists and if artists are really at the heart of their decision making.

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