Méliuz's Bitcoin Treasury Shift for Survival
Update: 2025-11-30
Description
Brazilian fintech Méliuz, facing a cash loss due to inflation and taxes, made a bold move: pivoting its treasury strategy to bitcoin. With overwhelming shareholder support, they avoided debt-financed purchases and instead used share issuance and derivatives. Inspired by Metaplanets approach, they sell options for yield and store most bitcoin in cold storage. This shift is not about speculation, but survival, as traditional currency was causing their treasury to erode.
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