Our first episode focuses on a first for our city as we welcome the NHL All Star Game to Las Vegas. We have a conversation with local marketing guru Justin Cohen of REQ and the Chief Content Officer of the NHL, Steve Mayer to talk about the thought that goes into an event that aims to connect with the local audience while the world watches. 

The conversation touches on connecting with multiple generations while bringing the product to the market and inspiring the imagination of the next generation. We discuss the overall marketing lessons of utilizing the assets that you have in the opportunity while embracing your cornerstones of your brand. We speak to the opportunities (not challenges) of encompassing all individual facets of your product while presenting a unified brand. We dig into the question of how you activate the audience in a way that builds your brand and aligns content with opportunity to engage.