What Happens in Marketing Ep 2: Employment Branding into the Future
Description
Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard branding.
Listen in to hear tips on creating your employment brand with intent, setting goals for employee and prospective employee experience, and refining your processes to meet these goals. We give examples of who is doing it right in this space with bullet points how to learn from them. The conversation shifts to a look forward as we discuss the importance of DEI policies and what to consider as you create, and refine them. We tackle the topic of remote versus in office work, and what you should consider if you are looking to make a transition for your workforce.
We discuss a helpful guide from Glassdoor on Diversity and Inclusion, here's the link to download it: https://resources.glassdoor.com/diversity-inclusion-in-the-workplace.html





