For this episode, our guest, Ian Eyberg, Co-Founder and CEO of NanoVMs, shares the intricate but fascinating world of software engineering and security.  His business insights and goals are inspiring and would definitely help many people, even those who are not tech-savvy.

In this episode, we talked about:

1. His journey in the business and how his being independent-minded led him to it.


2. Lessons he learned about spending time in pursuing goals and not wasting time.


3. How part of understanding knowledge is understanding the language and cultural background


4. What their company does and their company’s part in this whole gamut of the existing technology world.


5. A glimpse into the major software industry and how their company’s focus on running software faster and safer can make it better.

As Ian shares with us their current and long term goals, we dived right into marketing consultation and talked about the following:

1. Finding the right mix of high level messaging for economic buyers.


2. Participating in hackathons, either as a general participant or as a sponsor but mostly the sponsor route if they can how this can give them proper exposure and a connection with other businesses.


3. Sponsoring internal hackathons and joining Hacktoberfest.


4. Partnership with universities, especially their CS departments.


5. Creating a plug-in in retail stores, helping the non-tech savvy business owners. This will help them not only add revenue but also increase brand exposure and brand value.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.