For this episode, professional soccer player of Charlotte Independence and founder of Prime Focus Goalkeeping, Brandon Miller, talks about his journey from being a goalkeeper to establishing his business Prime Focus Goalkeeping. He shares with us the valuable lessons he learned that he could apply not only in soccer but also in business. You can also listen to his podcast, The Last Line: Soccer Podcast.

In this episode, we talk about:

1. How his business helps goalkeepers to have an easier path to success but understand that there are challenges along the way.


2. How one impacts his environment, that your attitude and work ethic affects people around you.


3. Focusing on your long term goals and using your position or identity for impact.


4. The importance of trusting people that they can do what they have to do.


5. How he thought that it would be easy to start a business but realized that it was not and how he addressed the challenges along the way.

We also discuss some strategies to take their marketing to the next level, and here are some of the points.

1. What to do when your target audience has no purchasing power.


2. Strategies for increasing brand awareness through PR.


3. Creating content for YouTube that will add more value to the target audience.


4. Augmentation of blog posts for a more mature audience.


5. Outsourcing and partnering with other brands and local shops to increase exposure to the market.

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.