Nathan Lomax - Events, Niches and The Art of Giving Back For Rapid Growth Of Your Agency
Description
One of the most respected humans in the eCommerce world, Nathan Lomax, discusses how you can take your agency to its next level of growth.
He’s a man with an obsession, to be the best serving agency for website migration for Shopify brands.
From 400 calls a month to niching down on what Quickfire Digital are best at, Nathan shares the tactics he is using to scale his multi-million pound business.
A team of 29 tenacious humans all on the same mission, to build a community of people that support each other during the turbulent times of business growth.
Find out why Quickfire set out to smash the events market, how they add value to their clients and their positioning journey.
Nathan touches on sponsorship, targeting perfect fit businesses, building a self-sufficient leadership team, how going from £1M to £2M is easier than £0M to £1M, the importance of remembering the opportunity cost of meetings and empowering the team to solve their own problems.
Not only is this episode full of insight on how to scale your business with a humanistic approach, it’s full of honest life talk too. Growing any business doesn’t come without sacrifice. He shares how he manages to juggle a hectic family life with a growing business and his own sanity.
If you are serious about scaling, this is the podcast for you. You will finish this podcast with real insight from somebody who is relentless in his pursuit of growth.
Topics Covered:
00:15 - The story of Quickfire Digital
08:43 - Niching down to a Shopify agency
10:36 - Identify adding value, focus on key differences
14:11 - Find your niche and what you are good at
16:50 - Doing 400 calls a month to build reciprocity
20:50 - Importance of reaching goals through specific numbers
24:46 - Indecisiveness, obligation, and sacrifice in eCommerce
28:46 - Busy days, events, struggle for work-life balance
31:19 - Work dynamics evolve from informal to hierarchical
34:27 - Building new structures, learning as we grow
37:31 - Difficulty following systems, easily distracted by emotions
39:23 - Fear of loss as business identity risk
42:04 - Book recommendation