Can understanding the 50-50 marketing paradox be the key to unlocking your business's potential? Tune in to our latest episode where we reveal how continuous testing and tracking can save your marketing efforts from stagnation. We break it down for small business owners, showing you practical strategies to manage your marketing without feeling overwhelmed. Our spotlight on CRM systems, especially BuzzHub, demonstrates how keeping a firm grip on your contact database and tracking customer interactions can lead to smarter, data-driven decisions that boost your marketing strategy. 

In the next part of our episode, we tackle the vital Key Performance Indicators (KPIs) that can make or break your digital marketing efforts. From the critical importance of understanding website traffic and conversion rates to the nuances of email marketing metrics like open rates, click-through rates, and close rates, we've got you covered. Learn how to filter out bot traffic and engage your audience effectively, with actionable tips that will elevate your email marketing game. By the end of this episode, you'll have the knowledge to keep ahead in the ever-evolving marketing landscape.

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Email Tori Barker @ torib@buzzworthy.biz

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.