Guest Profile: Amy Wollf

She is an award winning designer and decorator providing custom window treatments in Scottsdale.

WINNER 2022 VISION Design Award - Outdoor

WINNER 2021 - Top Treatments

WINNER 2017 - Specialty Windows | Certified Interior Decorator

Amy recently celebrated being in the industry for 20 years!

She has developed a reputation for successfully delivering functional solutions for intricate or technically challenging window configurations including custom window shades, custom and motorized window treatments, draperies, and even custom upholstered furniture.

Other Notes/Links:

To learn more about Amy Wollf visit:



Amy Wollf Interiors



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Summary

In this episode of Marketing Panes, host Will Hanke interviews Amy Wolff, an award-winning designer and decorator specializing in custom window treatments. Amy shares her journey in the industry, her unique business model as a solopreneur, and her strategies for attracting premium clients. The conversation delves into the importance of personal service, navigating competition, and leveraging marketing strategies, including social media and PR efforts. Amy also discusses trends in the window treatment industry, maintaining business stability, and her aspirations for the future.

Video

https://youtu.be/H6dLxgc7qPs



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TRANSCRIPT

Will Hanke (00:00 )

All right, hello everyone. Welcome to another episode of Marketing Panes, the podcast where we talk to real window treatment and awning service providers and business owners about their successes and struggles related to marketing their business. Today we’ve got a guest with some great insights that I’m excited to interview and I’ve known for a long time. She’s an award-winning designer and decorator providing custom window treatments in the Scottsdale, Arizona area.



She is the winner of 2017 Specialty Windows Award, 2021 Top Treatments, and in 2022, the Vision Design Award for Outdoor. Amy recently celebrated being in the industry for 20 years. She’s developed a reputation for successfully delivering functional solutions for intricate or technically challenging window configurations, including custom window shades, custom and motorized window treatments, draperies, and even custom upholstered furniture. Amy from Amy Wolf Interiors, thank you for being on the show today.



Amy (01:07 )

Thanks for having me, Will.



Will Hanke (01:08 )

Yeah, I really do appreciate you jumping on. So I saw and I just read in your bio that you’ve been in the industry for 20 years. Congrats on that milestone. That’s pretty awesome. What inspired you to get into window treatments and interior design in the first place?



Amy (01:19 )

Thank you.



You know, it sounds cliche, but I was kind of born with it. I always did it. Even as a little kid, I was rearranging my room and painting it. So it’s just stuff that I’ve always done.



Will Hanke (01:40 )

OK, yeah, that’s cool. it was you it was you were just born with it, right?



Amy (01:44 )

Hahaha



Will Hanke (01:46 )

I love that. So, so tell me a little bit about your business, Amy Wolf Interiors. Who do you serve and what sets you apart in your area?



Amy (01:54 )

Well, I’m a solopreneur. I do not have a storefront. work from home because I go to my client’s home. I serve mostly, you know, the 45 plus crowd, the people who want some more luxury, the people who are willing to pay for custom, for something more unique than you could just buy online. or at Home Depot. And so that’s my crowd. They’re at the point in their life where they want better things, you know,