Neal Veglio, founder of Podknows Podcasting, shares his journey from a nearly three-decade radio career to the evolving world of podcasting.

Having worked in radio since 1994, including stints with Global Radio and Capital FM in the UK, Veglio observed the increasing homogenization of radio networks in both the UK and the US. He noted a decline in local programming and a rise in syndicated content, a trend that ultimately led him to leave radio in 2018.

Veglio emphasized that the shift from radio to podcasting required him to "unlearn everything." He explained that traditional radio's "big showbiz" intros and lengthy segments, which were crucial for advertisers, do not translate well to the on-demand nature of podcasts. Early podcasting, he recalled, was a laborious process involving manual coding of RSS feeds and creating landing pages to explain content transfer to devices. The emergence of platforms like Libsyn revolutionized content distribution, making podcasting more accessible.

He highlighted the importance of planning and strategy in podcasting, noting that 92% of new podcasts fail due to a lack of sustainable content and proper preparation. Veglio criticized common interviewing mistakes, such as hosts failing to prepare adequately and asking vague, open-ended questions. He stressed that a good host must help their guest sound excellent by asking tough, direct questions.

Veglio also discussed the frequent failure of celebrity podcasts, attributing it to celebrities expecting the audience to adapt to them rather than understanding and meeting the audience's needs for humility and relatability. He believes that successful podcasters must be willing to let their guests take the spotlight.

Reflecting on his own podcast, "Podcasting Insights," Veglio admitted that he had misdirected it for two years, targeting hobbyists instead of business clients. He emphasized the importance of honesty and humility, even for experts, as it allows listeners to relate to mistakes and feel more comfortable with their own learning process.

Veglio concluded by highlighting the growing opportunities in podcasting for businesses, advocating for its adoption to reach new audiences through efficient delivery of both audio and video content. He finds direct engagement from listeners seeking collaboration to be a more enjoyable and effective lead generation method than traditional outbound marketing.




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