Negotiating to Failure : A Supernegotiating Case Study: Apple GTAT Deal
Update: 2025-06-08
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Here it is! Supernegotiate case study on Apple - GTAT deal. This case study is a stark reminder of how not to negotiate (Hardball tactics) when dealing with technical "first" innovations. Many, many lessons here! A podcast will also follow later this week discussing this case study in depth!
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