0:00:00 - What is unconsciously influencing the memorability of images?
0:00:36 - Thoughts on how an experience is remembered differently for each observer?
0:01:27 - Let’s find a random Instagram and guess how accurately we can understand the person’s true personality from the filtered media they chose to post?
0:02:58 - What percentage of your life do you share on social media?
0:05:10 - A new AI powered tool called ResMem can now predict how memorable a photo will be.
0:05:59 - How do you feel about the way marketers might use ResMem to influence us?
0:06:30 - Which American brand commercials have made the largest impact on you?
0:07:13 - What is it that makes the Coca-Cola logo so iconic?
0:07:35 - Why do you think the Coca-Cola logo is more memorable than most logos?
0:08:44 - Explain the marketing terms signifier vs. signified
0:10:08 - Is it the coke-cola logo design or the association with America that makes it so memorable?
0:11:11 - Let’s try to upload the Pepsi and Coke logos to see which scores better
0:12:46 - Team jokes about old search engines
0:14:12 - How can Deepmind’s Dall-E and ResMem work together to generate highly memorable images?
0:15:14 - Do you think AI will ever generate images with higher memorability scores than the Pepsi logo?
0:16:13 - Did you agree with the way that the article ranked the photos by memorability or were you surprised by the scores?
0:18:04 - Imagine how memorable photos might become once Dall-E’s system and the memorability system work together
0:21:31 - Do you think advertisers are targeting you with fake people who look like your friends?
0:22:23 - Do you think learning an awareness of how these marking AI tools work means they are less effective on you?
0:22:52 - What percent of tinder profiles do you think are fake?
0:24:49 - Does it take away some enjoyment knowing a machine made a song you like?
0:26:01 - It might not be made by a machine but how human and creative is K-pop music anyhow?
0:26:44 - How much of an advantage is it if a brand can connect their logo to the sense of taste?
0:28:06 - Can you explain Gestalt theory?
0:29:56 - Team analyzes a logo for hidden meaning
0:30:50 - If you put text in the shape of a donut it is hard to know where to start reading?
0:32:35 - Gestalt theory - Intensity
0:33:24 - Gestalt theory - Magnitude and repetition
0:34:33 - Do you think it should be illegal for McDonalds to sell the “happy meal”?
0:34:58 - Have you noticed there’s high end candy shops popping up everywhere in Las Vegas?
0:36:52 - What are your thoughts on memorization and memory palace techniques?
0:38:22 - Dylan’s theory for how visual spatial evolution might explain why some small differences in images might have an outsized impact on memorability
0:41:23 - Do you have any techniques for staying focused so you can comprehend something better?
0:43:42 - How do you think the sensation of intense spice would impact memorability?
0:44:20 - How do you think an injury affects overall memorability?
0:46:04 - Have you heard of David Eagleman’s experiment where he tests if the brain can see time slow down?
0:47:17 - What are some of your first memories and what do you think made them so memorable?
0:51:36 - When did you guys first remember seeing yourself in the mirror and recognizing you were a separate individual in the world with agency over your own decisions?
0:52:26 - If you don’t remember a painful memory do you think the brain blocked it out intentionally?
0:53:39 - How do you think the difference between being an introvert and extrovert affects memory?
0:55:22 - Is face blindness real or fake?
0:56:46 - Do you remember being shocked the first time you saw an elementary school teacher outside of school?
0:59:47 - Why do you think the brain is so good at seeing faces in random things like clouds?
1:02:43 - Let’s do a faceblind test right now!
1:03:21 - What are your thoughts on how using digital archives to store our videos and photos is affecting our perception of th