Nexo Partners with Tennis Australia, Boosts Crypto Exposure
Update: 2025-12-16
Description
Nexo, a digital asset platform, has secured a multi-year partnership with Tennis Australia, becoming the official crypto partner for the Australian Open and Summer of Tennis series. This deal, following Nexos re-entry into the U.S. market, aims to rebrand the platform as a digital asset wealth platform. Tennis Australia, previously involved in NFT partnerships, sees Nexo as a natural fit to engage fans. This agreement marks Nexos fourth major sports deal this year and signals a resurgence in crypto-related sports sponsorships.
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