Nick Jenkins - The Marketing Secrets Behind The $Billion Business, Moonpig
Description
Moonpig is valued at over a $Billion and the founder, Nick Jenkins, reveals all his marketing and business secrets in this rich and insightful interview!
Nick is a marketing wizard and here he delivers a masterclass in business and marketing as well as...
📖 Chapters:
00:00:00 - Intro
00:00:49 - What Will you Do When You Grow Up?
00:01:48 - What is next to be learnt?
00:02:28 - Lessons from living through the Russian Revolution
00:06:26 - Decisions: At Some Point Your Going To Have To Jump
00:08:55 - When Entrepreneurs Overcomplicate
00:12:35 - Moonpig Marketing Marvel
00:18:59 - The Most Important Discovery From A Statistics Degree
00:21:50 - Growing Repeat Customers
00:24:46 - Where To Start With Marketing
00:27:21 - What's Your Price?
00:28:54 - What's Your Product?
00:30:56 - What Companies Get Wrong About Customers
00:33:27 - Actors on the Phone Lines
00:35:20 - Optimising Each Element of the Business
00:37:18 - Forming Your Team
00:40:35 - Breaking Through The Clouds into The Sunshine
00:42:38 - What Would You have Done Differently?
00:44:03 - How To Scale Employees
00:48:43 - Changing Direction
00:51:43 - Europe Vs US
00:52:49 - "Don't hand in unfinished homework"
00:54:21 - How To Sell A Business
00:59:28 - Burn After Selling
01:01:51 - Recruiting Advice
01:06:20 - Work Life Balance
01:08:10 - Crafting Creativity
01:10:04 - The Difference Between A Good and Great Entrepreneur
01:13:15 - Passion For What You Do
01:14:34 - VC / Investors: Judging what to do next
01:16:56 - Getting Caught Out
01:17:50 - What The Entrepreneur Community Could Do Better
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