Maya Moufarek is a Full Stack meaningful marketing expert, with decades of experience from companies like Google, Amex, Not On The High Street, and then the company she was the founding CMO of, Pharmacy2U (which raised $300m and is the 3rd largest pharmacy in the UK).

How do we have to evolve as the company evolves? How do we think about our business' marketing from a high level? What biases do leaders suffer from the most? Expect to learn a lot about your psychology, meaningful marketing, startups and so much more in this podcast interview.

📖 Chapters:

00:53 - What got you here won't get you there

04:05 - The Problem With Founder-Problem Fit

09:39 - What Biases Do Founders Fall Prey To The Most?

11:28 - What's A Meaningful Company To You?

18:53 - How To Recognise Meaning

23:58 - Hoffman Process - How To Come Back To Yourself

27:20 - "I'm not good enough" vs Owning Our Differences

31:25 - Finding Your People (Mentors, Advisors)

35:24 - Strongest Limiting Beliefs In Female Founders

39:03 - How We Get In The Way Of Timing

42:29 - Maya's Evolution Of Her Relationship With Control

44:00 - Control: Masculine vs Feminine

48:24 - How To Give Feedback Well

01:01:56 - Meaningful Marketing

01:05:07 - How Should We Stay Aligned With Customers?

01:14:05 - Customer Interactions Post PMF

01:18:44 - The Core Of Business

If you enjoyed this, you'll probably love:

Nick Jenkins - The Marketing Secrets Behind The $Billion Business

https://www.youtube.com/watch?v=fgDJtTNTxvs

£100m CEO Superpowers & Shadow Sides - Aron Gelbard, Bloom & Wild

https://www.youtube.com/watch?v=c289plCAeDA&t=76s&pp=0gcJCQgKAYcqIYzv

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