No More Garage Sales, Put it in Their Hands with John Arthur Wilson
Update: 2025-10-30
Description
Tired of garage-sale trainings and overpromised systems? So is John Wilson. In this episode, we dive into how he's revolutionizing lighting controls education with hands-on demo boards, utility-backed workshops, and brutally honest market insights.
💥 What’s Inside:
- Why most controls education fails—and how John’s fixing it
- The myth of “easy-to-use” systems (spoiler: they’re all 90% the same)
- How utility-funded demo boards are changing the game for reps and contractors
- Real-world training scripts, simulated callbacks, and tactile learning
- Why tier-two controls companies are quietly eating tier-one’s lunch
- The grassroots retrofit revolution—and how it’s reshaping the market
- Why end-user education is the blind spot in rep agency training
đź‘€ Watch now to rethink how we teach, sell, and deploy lighting controls.
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Connect with John:Â
Http://www.fernhillshopworks.com/Â
https://www.linkedin.com/in/fernhillshopworksÂ
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Sponsor: MaxLite, maxlite.com
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