In this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.

For more Hospitality Huddles episodes you can find them on Apple & Spotify and make sure to check Auden Hospitality online: https://www.audenhospitality.com/

Interview Takeaways:

• Why Hospitality Is So Important – Hospitality isn’t just a buzzword in the restaurant industry, it’s the foundation for building relationships, growing businesses, and creating lifelong memories. Shawn Walchef shares his perspective on hospitality, explaining why it serves as the cornerstone of everything he does and every connection he fosters.


• You Can Become Your Own Media Company – In 2025, the internet and social media empower you to become your own media powerhouse and capture attention for your brand or business. You no longer need a traditional PR agency or old-school media—seize the opportunity and leverage the resources at your fingertips to build and amplify your presence.


• The Power Of Storytelling – Everyone has a story to tell—it’s what connects us as people. The stories we share are the threads that bind us together, and this holds true in business as well. Shawn Walchef shares a powerful story about the orange tree in front of Cali BBQ and its special significance to him and his business. Inspired by this, Scot Turner reflects on his own “orange tree” and explains why he chose Auden to play a central role in his business journey.

Episode Links:

• Cali BBQ Online: https://calibbq.media/


• Auden Hospitality: https://www.audenhospitality.com/


• Cali BBQ Media Instagram: https://www.instagram.com/calibbqmedia/


• Shawn Walchef Instagram: https://www.instagram.com/shawnpwalchef/?hl=en


• Scot Turner Instagram: https://www.instagram.com/scot_auden/


• Scot Turner LinkedIn: https://www.linkedin.com/in/scot-turner/recent-activity/all/

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