Nora Toth on Testing Principles, Personalization, and SEO Metrics (Episode #5 - CRO Hour)
Update: 2024-11-13
Description
In this episode, join our host Shilpa Bharti, as she dives into the evolving world of CRO with Nora Toth, an expert CRO Specialist and Head of Analytics at Intren.Â
Nora approaches testing and CRO with three key principles: measure properly, analyze in detail, and decide bravely. She focuses on creating well-thought-out strategies for clients to drive impactful results.
With over a decade of experience, Nora shares her fascinating journey into conversion optimization and analytics, providing insights into her unique challenges and how she overcomes them.
Nora dives deep into various key topics like: đź’ˇ
- Balancing A/B testing, segmentation, and personalization
- Gen AI’s potential to change the CRO landscape• Building awareness around CRO in Central Europe
- Impact of CRO on metrics like bounce rate and session duration
- Future of CRO and SEO
Tune in to gain actionable insights from a true expert in the field.
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