Turning Raw Data Into Actionable Stories feat. Nick Cawthon
Description
Design is not just about moving pixels around.
True UX designers know it’s about using the right methods to solve the right problems.
That’s the focus of this brand-new VWO Podcast episode with UX research veteran Nick Cawthon.
In this hour-long conversation with Vikas Gupta, Director of Product Design at VWO, Nick digs into:
✅ A repeatable path from problem statement to validated solution
✅ Choosing qualitative vs. quantitative methods without guesswork
✅ Spotting deeper, system‑level issues that UI tweaks can’t fix
✅ Linking research findings to growth, efficiency, and risk metrics
✅ Teaching teams to turn raw data into stories people act on
✅ Proven tips for earning C‑suite buy‑in, even in regulation‑heavy sectors
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#VWOPodcast #ProductDesign #UXResearch #UserDesign #B2BPodcast #DesignPodcast #CustomerExperience
United States
