Not So Long, Solimar

Update: 2025-07-31

Description

Change can be bumpy. From The Trade Desk's Solimar-to-Kokai transition to Nielsen's transition to its Big Data + Panel offering, we go inside customers' challenges with these two transforming platforms.

Comments

In Channel

The Shifting Dollars Flowing Through Programmatic Pipes

2025-11-1936:14

Yearning For Earnings

2025-11-1344:01

APIs FTW, But IPs Are TBD

2025-11-0631:31

The Power of Prebid

2025-10-3034:27

Rest In Privacy, Sandbox

2025-10-2347:05

Prebid, Meet OpenAds

2025-10-1642:18

The Trade Desk's Sell-Side Settlement

2025-10-1035:18

The Big Story LIVE: AI Unleashed

2025-10-0232:21

Calculating The Odds On The Google Spinoff

2025-09-2634:21

What Ad Lawyers Are Saying About AI

2025-09-1934:58

AI-Driven Ad Tech Acquisitions

2025-09-1540:41

The Remedies Edition

2025-09-0433:23

Will AI Companies Pay Publishers?

2025-08-2835:38

Remedying A Monopolistic Ad Server

2025-08-2129:04

When The Trade Desk Dips, Ad Tech Drops

2025-08-1435:55

Ad Tech Goes To Court, OpenX v. Google Edition

2025-08-0731:46

Not So Long, Solimar

2025-07-3133:56

Transparent Non-Transparency

2025-07-2333:15

Ads To Burn After Reading

2025-07-1744:14

Buying Ads In The Rabbit Hole

2025-07-1035:11

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#box-pro-ellipsis-176395374067496{-webkit-line-clamp:2;}Not So Long, Solimar

Not So Long, Solimar

Not So Long, Solimar