On how customer-led growth supports any-led strategies | With Georgiana Laudi
Update: 2022-06-01
Description
In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in any business, and particularly SaaS.
Here’s what they talked about:
- What a customer-led strategy is, and how it’s different from any other "-led" approach
- How to build a customer experience journey, and why it’s important to get it right from the beginning
- Why activation is one of the most critical stages in the customer journey, and how it’s defined
- What KPIs are specific to a customer-led approach
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