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In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.

Timestamps

[0:00 ] Introduction
[0:24 ] “Welcome to Smartless” (not really)
[0:37 ] Why there was no episode last week
[1:23 ] Recording close to release because AI changes fast
[2:03 ] COVID boredom → early screen-share SEO videos
[2:14 ] “Document, don’t create” and starting a new blog
[3:21 ] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26 ] Using the SEMrush free trial + blog to reach an A score
[5:06 ] Running the live one-week SEMrush Challenge
[7:10 ] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16 ] “Don’t be afraid to blog — it might make you happier”

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