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Ep. 354

Are marketing teams about to shrink because of AI?

Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists powered by AI, the two types of marketers who will thrive in the AI era (creative storytellers and engineer-led problem solvers), and why—even as teams get smaller—marketing is about to become more important, more valuable, and more fun than ever.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.