Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.

In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data.

They discuss tools like Neverbounce for list management, distinguishing between B2B and B2C marketing requirements. The conversation covers balancing nurture and discount-driven messages, the importance of personalization, and the strategic timing of email campaigns. Nikita also addresses the effectiveness of different email formats, the critical role of subject lines, and specific timing recommendations for optimal engagement.

As we approach Black Friday and the holiday season, now is the perfect time to optimize your marketing strategies. Listen now to prepare your email and SMS campaigns for success in Q4!
 
00:00 Introduction to Lean Marketing Podcast
01:01 The Power of Email Marketing
02:42 Overcoming Email Deliverability Challenges
04:12 Effective Segmentation Strategies
13:53 Maximizing SMS Marketing Impact
17:34 B2B vs B2C Marketing Approaches

Check out Nikita Vakhrushev: 
Website: aspektagency.com 
Instagram: instagram.com/nikitavakhrushv
LinkedIn: linkedin.com/in/nikita-v
Twitter: twitter.com/nikitavakhrushv
YouTube: youtube.com/@nikitavakhrushevtv

Check out Lean Marketing: 
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn