Think you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability?

In this episode, Allan sits down with Maja Voje, a seasoned GTM expert who’s worked with global giants like Google and over 350 startups. Recognizing the gap in go-to-market advice for smaller businesses, Maja shares a practical approach that helps startups find product-market fit and scale efficiently.

Allan and Maja dive into common go-to-market misconceptions, smart pricing strategies, and how to leverage LinkedIn to build powerful B2B relationships. If you’re an entrepreneur looking to refine your strategies and accelerate growth, this episode is packed with actionable insights you won’t want to miss.

00:00 Introduction to Go-To-Market Strategies
00:32 Meet the Expert: Maja Voje
01:25 The Importance of Pre-Sales and Market Signals
02:55 Understanding Go-To-Market Misconceptions
08:10 Pricing Strategies and Value Capture
20:08 Building a Value Ladder for Business Success
23:19 Mastering LinkedIn for Business Growth
25:50 Leveraging LinkedIn for Audience Engagement
26:54 The Art of Content Creation and Distribution
28:16 Mastering Value Commenting
29:03 Navigating LinkedIn's Algorithm and Engagement
30:58 The Power of Personal Interaction on LinkedIn
31:37 Balancing Social Media and Deep Work
32:53 Outsourcing and Automation Risks
37:00 Optimizing LinkedIn for Lead Generation
38:56 Effective Outreach and Relationship Building
48:42 Continuous Improvement and Final Thoughts

Check out Maja Voje 

LinkedIn: https://www.linkedin.com/in/majavoje/ 
Website: https://gtmstrategist.com
Weekly Newsletter: https://knowledge.gtmstrategist.com 
LinkedIn Mood Boards: https://miro.com/app/board/uXjVKUoKvTw=/?share_link_id=622364761686 
LinkedIn Algorithm Study: https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE/

Check out Lean Marketing 

Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn