Optimizing Law Firm Visibility Through Local Search With Seth Price
Update: 2025-09-26
Description
Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP.
An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms.
What you’ll learn about in this episode:
1. AI and SEO Strategy:
- How law firms can optimize for AI-driven search results without losing monetizable traffic
- Using mentions and strategic placement in AI indexing to maintain visibility
- Using mentions and strategic placement in AI indexing to maintain visibility
2. Local Search and Google Maps:
- How expanding Google My Business listings and satellite offices increases local reach
- The role of review velocity in improving rankings and attracting clients
- How expanding Google My Business listings and satellite offices increases local reach
- The role of review velocity in improving rankings and attracting clients
3. Balancing AI Efforts with Revenue:
- Allocating marketing budget to AI results while maintaining ROI from proven channels
- Understanding which AI-driven initiatives provide social proof versus actual revenue
- Allocating marketing budget to AI results while maintaining ROI from proven channels
- Understanding which AI-driven initiatives provide social proof versus actual revenue
4. LSA and PPC Strategies:
- Why Local Service Ads often outperform traditional PPC for cost-effective lead generation
- Ensuring intake processes are dialed in to maximize the value of LSA leads
- Why Local Service Ads often outperform traditional PPC for cost-effective lead generation
- Ensuring intake processes are dialed in to maximize the value of LSA leads
5. Digital Marketing Best Practices:
- The importance of owning digital assets, websites, social profiles, and ad accounts
- Leveraging content from podcasts, videos, and other organic sources for long-term SEO
- The importance of owning digital assets, websites, social profiles, and ad accounts
- Leveraging content from podcasts, videos, and other organic sources for long-term SEO
Resources:
Website: blusharkdigital.com
LinkedIn: linkedin.com/in/sethprice/
Twitter (X): x.com/blusharkdigital
LinkedIn: linkedin.com/in/sethprice/
Twitter (X): x.com/blusharkdigital
Additional Resources:
AI for PI Expo:
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