Are you making the most of the products and services that your business offers? In this week's episode, Michael and Kelley discuss how to grow revenue by taking an intentional approach to optimizing the "menu" of items available to your customers.

Topics covered include launching a "minimum viable product," clarifying your value proposition, positioning your product or service as the solution to a particular problem, allowing your customers to choose between multiple options, the power of subscriptions and recurring monthly revenue, offering complimentary products and services that your existing customers will find valuable, and creating up-sell opportunities with stepping-stone products.

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Real Estate Roadmap is hosted by Michael Smith, CEO of Bluefield, LLC.

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