re:when trying to sell your business, it pays to learn about a BUYER'S mindset...


Recently, Heath spent some time with Oren Klaff, one of the most colorful characters in the business world.  Klaff's book, "Pitch Anything," has found an audience not only with business owners and professional pitch people, but also with ordinary folks who want to become more effective at attracting attention and differentiating themselves.


In this interview, Klaff explains the method behind Pitch Anything,  and how business owners who want to exit can use it to attract the ideal kind of buyer for their business.

About Oren Klaff:


As Director of Capital Markets for investment bank Intersection Capital, www.intersectioncapital.com, Oren Klaff is responsible for managing the firm’s capital raising platform which includes both direct capital raising and deal syndication.


Oren oversees business development and product development and is responsible for the firm’s flagship product, Velocity. He also sits on the investment committee at Geyser Holdings where he has been a principal since 2006.


During its growth he was responsible for, marketing, product development, and business development. In the previous five years in the securities markets, Oren has supervised and assisted in the placement of over $400 million of investor capital. Previously, Oren was a venture analyst and partner at several mid-sized investment funds. He attended the University of Delaware for Mechanical Engineering, and lives in Los Angeles, CA. (less)