Jack and Nick are two brothers who turned their obsession with breathwork into a niche mobile app. But here's what they did different: they validated their idea with content before writing a single line of code.

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Chapters:
0:00 - Intro
1:26 - Numbers behind the app
1:50 - Brothers backgrounds
3:33 - Create content first
5:45 - Build fast with Rocket
6:46 - Content before Product Playbook
8:30 - Piece of content example
9:19 - Coherence demo
10:24 - Tech stack
10:55 - Costs & margins
11:40 - Advice to founders
12:14 - Build and launch fast

This video is an educational case study of these founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary.