Oura's Smart Rings: Calm Tech for Health
Update: 2025-11-24
Description
Ouras Smart Ring Trend: Calm Tech for Health Data - Oura, a leading smart ring company, is gaining traction with its calm tech approach, focusing on passive data collection for activity and sleep. Sales have surged, with over four million units expected this year. CEO Tom Hales personal use of two rings demonstrates their commitment to understanding user experience. Smart rings now account for 75% of US fitness tracker revenue, as people seek less intrusive technology. Ouras design philosophy avoids flashing lights and alarming notifications, promoting a less anxious relationship with personal tech. Their AI advisor offers supportive advice, focusing on holistic health. With over five million rings sold and projected one billion dollars in revenue, Ouras approach is resonating with users.
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