Sarah Louise Jackson of www.sarahlouisephotography.com.au has been photographing buildings for 25 years. Yes, buildings! She's a Construction and Architectural Photographer based in Melbourne, Australia.

She offers still photography, drone and aerial photography, time and hyper-lapse photography, and Snappy Videos!

With a very long list of well-known clients, a few you may be familiar with include McDonald's, John Deere, Air New Zealand, Costco, David Jones, and so many more.

In addition to her fantastic photography, there's also a podcast! It's titled… Adventures of a Construction Photographer.

In this interview, you'll hear many takeaways, no matter the genre you photograph, around sales, marketing, pricing, client acquisition, plus how to get started and succeed in the profitable and little known construction and architectural photography industry. 

Here's some more of what we cover in the interview:

• How Sarah Louise started in the construction photography genre


• How to structure your pricing to get off to a great start


• Earning a multiple six-figure revenue with construction photography


• What is aerial photography today


• Requirements to fly a drone commercially in Australia


• The difference between a time-lapse and hyper-lapse photography


• How to setup time-lapse photography


• What are snappy videos


• How Sarah Louise attracts clients


• Sarah Louise's gift card system and how it works


• Sarah's goal each time she pitches her service to new clients


• What clients receive at the completion of each project


• How to secure remote video files each day


• How to price a 2-year time-lapse project


• What gear to pack for construction photography


• The need to have safety certification when working at construction sites


• Camera and lens choices for contraction and architectural photography


• Post-processing


• Copyright and usage rights agreement


• Factoring in weather when doing construction photography


• The best times for construction shoots


• Sarah Louise's pricing


• Is construction photography a male-dominated world


• Competition in the market


• Using social media to showcase work


• Clients are checking Instagram stories


• Measuring social media engagement


• What to do when someone shares your photos on social media


• Responding to email inquiries


• What to say on follow-up calls to secure more bookings


• Sarah Louise' advice on how to start in the niche of construction photography


• How to find new clients


• Sarah Louise' dream equipment set up.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Sarah Louise shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the members FB Group. What are your takeaways, what do you plan to implement in your business as a result of what you heard in today's episode?

If you're just offering yourself for free, there's no sort of investment on their side, they're not invested in the process. – Sarah Louise Jackson

If you have any questions that I miss