PBX449: David duChemin – This is the right way for creatives to market their business
Description
David DuChemin of www.theaudienceacademy.com and www.theaudienceacademy.com says on his about pages… I want to help you make the strongest, most compelling photographs of your life and to do so with joy and freedom, to make photographs that are more than just good, but truly your own.
Isn't that every photographer's dream!
I genuinely love David's ability to break photography into words that make you want to grow as a photographer. And without pushing more gear and gizmos down your throat to become more creative.
Instead, his focus is teaching photographers to see and capture what's in front of them in more creative ways.
In addition to what he teaches, David has seen more of the world than most — over 50 countries to date! Often on assignment for the international NGO community.
He is the brains, author and photographer behind the incredible photography resources at Craft snd Vision, The Audience Academy and Standing Room Only.
He authored the book, A Beautiful Anarchy — which I felt was so good I purchased over 100 copies for PhotoBizX members back in 2014! That book is now a podcast too!
Do an image search for his name, and you can't help but feel a little jealous of the life he's living.
In this interview, learn how to approach marketing and sales in the most unpushy, helpful and friendly way possible… by simply serving your ideal clients. David's unwavering and enthusiastic feelings are the right way for creatives to market their business today.
Here's some more of what we cover in the interview:
- What comes to mind when David thinks of photography
- A brief history of how David chose photography as his career
- Can being unique as a photographer generate financial success
- Who is David's audience today
- Providing value to your audience
- How to narrow down when defining your niche
- Why David quit social media — and doesn't miss it
- Is email dead for marketing
- Why email can convert better than social for some photographers
- How to write emails that people enjoy reading and lead to bookings and sales
- Marketing is a connection between people
- What to include in your emails
- Business ideas for photographers
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what David shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the members FB Group. What are your takeaways, what do you plan to implement in your business as a result of what you heard in today's episode?
Everything in marketing is experimentation. You've got to test it. You've got to look at numbers and you got to figure out whether it's working for you. – David duChemin
If you have any questions that I missed, a specific question you’d like to ask David or if you just want to say thanks for coming on the show, feel free to comment inside the Members FB Group too.
Make this year your best yet — check out the Goal Setting for Photographers Training
Don't know where to start or want help creating your photography business plan for 2022, I've got you covered!
Last week, photography business coach Jeff Brown presented a live training session for PhotoBizX members and listeners. The recording and supporting documents and links are ALL avaialnble here: https://photobizx.com/goalsetting
If anyone knows how to plan, it's Jeff and his ex-military ways.
Jeff recently released a book (available via Amazon)… The Ambitious Photographer's Journal — perfect to help plan your business year.
His journal is what prompted me to ask him to deliver some training on preparing for your best year in business yet.
What's the Cost?
There is no charge to attend the training — I'm trying something new for this one… pay what you think is fair.
That's right, check out the training, implement what you can and pay what you feel it was worth afterwards. No pressure and totally up to you.
The main thing for me is you have a plan and everything you need to make 2022 your best year in business!
You can find Jeff's book here.
Links to people, places and things mentioned in this episode:
<a href="https://www.theaudienceacademy.com/" rel="noopene
United States
