PBX446: Michael Anthony – How to build a seriously successful wedding photography business
Description
Michael Anthony of www.michaelanthonyphotography.com has a phenomenal set of wedding photography images on his website. Visit the site, and as soon as you land on the home page, if you're anything like me, your immediate thought will be… holy crap, this photographer is bloody fantastic!
The lighting, posing, locations, drama and post-production all combine in a way to make me feel like I'm looking at scenes shot on movie sets with multimillion-dollar production budgets.
It's that good!
Dive deeper, and you'll see these are real clients photographed on actual wedding days.
Michael's studio is based in California and started as a partnership. The company grew with their popularity, and they began to train other photographers to shoot in their style.
They have photographed around the world with a team of photographers.
In this interview, Michael shares how to build a seriously successful wedding photography business with tactical marketing, incredible photography and more referrals than you could handle.
Here's some more of what we cover in the interview:
- Michael's thoughts on his website
- Running a photography business based on data-driven decisions
- Using data to determine what to place and where on your website homepage
- Google Analytics to measure click ratios
- SEO tools to use in your photography business
- Quitting a regular paying job to work full time as a wedding photographer
- Hiring associate shooters to grow your photography business
- A snapshot of Michael's wedding photography revenue
- How Michael hired his first associate shooter
- Who are Michael's target clients
- Average client spend
- How to serve your clients better
- How to prepare clients about potentially spending $15-20k on wedding photography
- Michael's booking inquiry process
- Packages and pricing
- Hiring a salesperson to do sales consultations and IPS
- Lead generation and conversion are the heartbeat of Michael's business
- Why couples aren't booking you
- How to increase your conversion rate
- Why lead generation is the sexiest part of marketing your business
- Diversify your lead sources
- Using Facebook Ads for brand awareness
- Vendor referrals have the highest conversion rates
- How to increase your vendor referrals
- Michael's process for referring vendors
- How to be included on a vendor's preferred suppliers list
- Michael's photography gear for weddings
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the members FB Group. What are your takeaways, what do you plan to implement in your business as a result of what you heard in today's episode?
I love business. I love photography but there comes a point where we got to focus on what the next thing is. – Michael Anthony
If you have any questions that I missed, a specific question you’d like to ask Michael or if you just want to say thanks for coming on the show, feel free to comment inside the Members FB Group too.
<img alt="Michael Anthony Photography Podcast" class="bordered aligncenter wp-image-19888 size-full" height="1590" src="https://ph
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