Welcome to the Paid Insights Podcast.
I’m glad you’re here.
In the first episode, we are going through the first 7 AdWords settings to avoid (or use) when setting up your AdWords campaigns:

\* Campaign Type

\* Avoid the default setting here


\* Campaign Sub-type

\* Avoid the default here too – you miss out on:

\* Location Settings

\* Target people in the geographic area that best fits your business.
\* Are they nearby? Looking to visit? Searching from work?


\* Ad Scheduling

\* Target people based on time of day and day of week. For most businesses, I recommend you leave this setting alone until you conversion data comes in and you know what actually works.


\* Ad Extensions

\* These are easy to add to your campaigns and will make your ad larger, increase CTR, raise Quality Score and help convince your potential customers to click.
\* Callouts
\* Reviews
\* Structured Snippets






Download The 16 Default Settings You Need To Avoid
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You can also watch the YouTube video that covers the first 7 as well: