In the 3rd episode of the Paid Insights Podcast, we cover the last (but not least) of the default settings to avoid:

\* Ad Creation

\* Be sure to create at least 2 ads per ad group.


\* Broad Match Keywords

\* Avoid these for the most part. I recommend you learn more about the [different keyword match types](https://www.paidinsights.com/keyword-match-types-explained/).


\* Modified Broad Match Keywords

\* Much more useful than regular broad match. They’re more like a combination of broad and exact match.


\* Negative Keywords

\* I mention the [negative keyword list](https://www.paidinsights.com/400-negative-keywords/). Grab a copy so you can exclude unrelated searches right away.




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