Ole Miss head coach Lane Kiffin dominates the Transfer Portal by matching what’s needed – on and off the field – so the Rebels gain the most from their players. Brian Smith breaks down how and why Ole Miss inserts Transfer Portal players into their culture to help win games better than any college football program.

Oregon’s coaching and culture is also examined with the Transfer Portal, as are Texas Tech and Miami. Each of those programs use similar tactics as Ole Miss. Then there’s Florida State, which committed a fatal sin that helped ruin its 2024 season. The locker room matters, and the Noles lost theirs!

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