Are you drowning in “to-dos” that don’t actually move the needle? In this episode, Alex Greenwood breaks down how the 80/20 rule—Pareto’s Principle—can rescue PR pros from busywork hell. Learn why most press releases, vanity rankings, and ribbon cuttings belong in the bottom 80%, and how to focus on the few efforts that truly build trust, awareness, and credibility.

🎧 Listen and discover why doing less might just get you more.

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Be sure to ⁠check out our episode⁠ featuring PR veteran and author Marc Whitt!

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